Where It Began
Vishnu Incorporated was established in food service, with its first business, The Third Place Restaurant & Bar. It was the beginning of a practical, independent approach to building businesses around the people they serve.
About Vishnu Incorporated
Built to evolve.
Established to endure.
Established in 2002, Vishnu Incorporated is an independent Canadian corporation with more than two decades of business experience. Beginning in food service and expanding into e-commerce in 2010, the corporation has continued to evolve by developing and operating distinctive businesses built around specialized products and the customers they serve.
Established 2002 E-commerce since 2010 Canadian corporation
Independent by nature.
Built to keep moving.
The Story So Far
A business shaped by
its next chapter.
Not a straight line. A continuing progression of ideas, experiences and businesses.
- 2002
- The Years Between
Broader Entrepreneurial Experience
Entertainment · Artist Representation · Promotion · Live Events
Experience across several industries broadened the perspective that continues to inform the corporation today: how ideas take shape, how audiences connect with them and how distinct businesses can be developed with care.
- 2009
Building Something New
Development began on the concept that would become Bed Time Toys, an opportunity to bring together customer experience, relationships, specialized products and discretion.
- 2010
New Direction
Bed Time Toys officially launched as a Canadian boutique for sexual wellness, adult pleasure and intimate products. It also marked Vishnu Incorporated’s expansion into e-commerce.
- 2013
Recognizing Opportunity
Development began on a concept for spiritual products, oils, candles, ritual, essential oils, natural wellness and gifts. That concept would become Doni Rari.
- 2014
Expanding Portfolio
Doni Rari launched, adding a distinct business and a new point of view to the portfolio.
- 2026
New Identity
Doni Rari was reimagined as Virginia & Rook. An established business. A new identity.
- Today
Continuing Forward
Vishnu Incorporated continues to develop and operate distinctive businesses, building on more than two decades of experience. The next chapter is still being written.
Experience & Relationships
Relationships built across industries, and around the world.
Over time, Vishnu Incorporated has developed relationships with manufacturers, suppliers, distributors and brands around the world.
That experience includes sourcing and retailing premium essential oils and aromatherapy products from established manufacturers. It informs the thoughtful, specialized approach each business brings to its customers.
Ideas Become Businesses
Experience becomes
the next beginning.
Food service led to broader entrepreneurial experience. That experience helped inform Bed Time Toys, then Doni Rari and Virginia & Rook. Each chapter has added a different perspective to the work that continues today.
What Hasn’t Changed
Businesses evolve.
Principles endure.
Customer Focus
Begin with the people each business is here to serve.
Thoughtful Selection
Choose specialized products with a clear purpose and place.
Trust & Privacy
Treat discretion and clear information as practical responsibilities.
Independent Thinking
Give each business room for its own identity and direction.
Vishnu Incorporated